project brief

Another one for the books. Harvey & Daughters presented this short run of boards.

client

Pepsi Cola Harvey & Daughters

Pepsi Transfer
pepsi skate

Updating Printing Process

We are up for any challenge

This was one of our fist orders using our modern heat transfer process that was created in our factory.

Evolving from sublimation on the veneer before printing we had to remove the heat and pressure on a single sheet of veneer.

When a sheet of veneer is put under pressure and heat the moisture is removed and the sheet will curl up making it harder to position in the skateboard mold.

High standard expectations

Presenting this updated version to our client with a short deadline was a challenge that we were happy to accept

Several stages in the production had to be fine tuned before releasing our new printing process to the market

  • Selecting the proper heat transfer film.

  • Finding the right ink for the job.

  • Ensuring the correct bond to make the graphics last longer.

the result

The quality of the print using high definition digital inks provided bright vivid true colors without having the mix screen print ink for each color.

Making a new updated version of an earlier process with the goal to maintain quality and lower cost was a huge success.

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